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CONGRESS PROGRAM [ 10th day  11th day12th day ]
November, 10 - Tuesday
• 09: 00 am – 10:00 am •
Congress Opening Ceremony
Attending authorities from the political and economical milieu, authorities from the Brazilian and international healthcare area, congress participants, invitees and the media.
• 10:00 am – 11:30 am •
Opening Conference:
HEALTHCARE IN THE KNOWLEDGE ERA – Plenary Session 1
• The search for innovative healthcare practices and policies in the knowledge era
• How has the knowledge generated in the last few years affected healthcare practice and policy?
Keynote Speaker: Jean Paul Jacob
IBM Worldwide Emeritus Researcher and Consultant Scientist at the University of California in Berkeley
Information Technology Guru, Jean Paul Jacob is a world acknowledged scientist, with his mind in the future and developing solutions to make people’s life easier, more modern, practical and healthier. From his base at the IBM Research Center, in California, he lives ten years ahead of his time and he will present at the IHF Congress Rio 2009 his vision on the influence of the IT on the healthcare sector, at all levels, ranging from the more complex medical procedures to the latest management means for hospitals, clinics and laboratories. A prestigious speaker on the five continents, you will be able to find Jean Paul Jacob in million pages at Google.
• 12:00 (noon) – 01:30 pm •
Plenary Session 2:
Building Knowledge Through Healthcare
• How can we implement strategies to produce knowledge linked to healthcare?
• What tools are being developed with the objective of improving healthcare practice and policy?
• Which measures have brought real gains to healthcare practice and policy?
Keynote speaker: Paul H. Keckley, PhD
Executive Director - Deloitte Center for Health Solutions - Washington, D.C
Visiting Professor at Vanderbilt University School of Medicine. Adjunct Professor of Health Management at Owen Graduate School of Management, Vanderbilt University, Nashville, Tennessee. Member of the Health Executive Network, Healthcare Strategy Institute, Healthcare Leadership Council, Healthcare Advisory Panel to the Owen Graduate School of Management at Vanderbilt University and the Personalized Medicine Coalition.
Dr Keckley serves on the editorial boards of several health services research journals focused including Physician Practice Options, Journal of Quality and Safety and others. He has authored three books, several peer reviewed journal articles and more than 200 trade periodical monographs.
• 03:00 pm – 04:30 pm •
Plenary Session 3:
The Future of Healthcare Technology in the Knowledge Era
• What do we expect from technology in the knowledge era in healthcare practice and policy?
• How can technology produced in the knowledge era improve healthcare practice and policy?
• What future technological advancements are most needed concerning healthcare practice and policy?

Keynote Speaker: Carissa Etienne, M.D.
Assistant Director General – Health Systems and Services of the WHO – World Health Organization – Geneva - Switzerland

Assistant Director for Health Systems and Services at WHO since February 2008. Prior to that, she was the Assistant Director of the Pan American Sanitary Bureau, which is the Secretariat of the Pan American Health Organization (PAHO) and of the American Regional Office of WHO. She directed five technical areas: health systems and services; technology and health services delivery; health surveillance and disease management; family and community health; and sustainable development and environmental health.

A national of Dominica, Dr Etienne began her career as a medical officer at the Princess Margaret Hospital in her country. Throughout her career, she has gained extensive knowledge and experience in various aspects of health management, health systems and health-care delivery, including management of essential drugs, human resource management for primary health care and the integration of health programs and systems. She worked as Coordinator of Dominica's National AIDS Program, Disaster Coordinator for the Ministry of Health of Dominica, Chairperson for the National Advisory Council for HIV/AIDS and Director of Primary Health Care for Dominica. She has also a long history of collaboration with PAHO/WHO, and was a founding member of the Technical Advisory Group for the Eastern Caribbean Drug Service.
• 5:00 pm – 06:30 pm •
Parallel Session 9:
Qualification and Accreditation
• How does accreditation promote quality improvement in a health unit?
• What are the difficulties in the process of accreditation of health units?
• Evaluation of the new parameters of quality created with accreditation

Chairperson: René Peters
President - Dutch Hospital Association
Coordinator: Francisco R. Balestrin Andrade, M.D.
Vice President - ANAHP – National Association of Private Hospitals - Brazil
Speakers: Yehuda Dror, M.D.
President - DNV – Det Norske Veritas – Norway
Luis Plínio Moraes de Toledo, M.D.
President - ONA – National Accreditation Organization - Brazil
Maria Manuela Pinto Carneiro Alves dos Santos, M.D.
Superintendent - CBA – Brazilian Accreditation Consortium
José Maria Paganini
Executive Secretariat of Medical Sciences University - Argentina
Parallel Session 21:
Scenarios of the health sector for the next decade in the World Bank view

President: Raul Cutait, M.D.
Director – “Sírio-Libanês” Hospital

Coordinator: Armando Carvalho Amaral, M.D.
President – SINDHERJ - Hospitals and Health Services Syndicate of the State of Rio de Janeiro – Brazil

Speaker: Guy Ellena
Director of Health and Education Department – IFC – International Finance Corporation - USA

Parallel Session 1:
Healthcare in Latin America
• What are the peculiarities of healthcare practices and policies in Latin America?
• The impact of culture on healthcare practices and policies in Latin America
• Do the healthcare practices and policies specific to Latin America bring different results to the patient?

Chairperson: Norberto Larroca
President - FLH - Latin American Federation of Hospitals – Argentina
Speakers: Héctor Vazzano, M.D.
President - FECLIBA – Federation of Clinics, Hospitals and other Establishments of the Province of Buenos Aires - Argentina
Juan Carlos Giraldo Valencia, M.D.
General Director - Hospitals and Clinics Association - Colombia
Gonzalo Vecina Neto, M.D.
Superintendent - Hospital Sírio-Libanês - Brazil
Carlos Dueñas Garcia, M.D.
Medical Director - Hospital San Javier – México
Parallel Session 2:
Globalization in Healthcare
• The impact of globalization in healthcare practice and policy?
• Benefits of globalization in healthcare: improving the supply chain, increasing access to technology and innovations, enhancing economies of scale and better integration of information
• Challenges of globalization: medical tourism, the possible spread of low quality suppliers, market transformations (goods and services)

Chairperson: Claudio Luiz Lottenberg, M.D.
President - Beneficent Israelite Brazilian Society Albert Einstein Hospital - Brazil
Speakers: José Cechin
Executive Superintendent - IESS - Institute of Studies in Supplementary Healthcare - Brazil
Mauricio Ceschin
Cláudio Schvartsman

Vice President - Beneficent Israelite Brazilian Society Albert Einstein Hospital - Brazil
Parallel Session 11:
Corporate Governance in the Healthcare Sector
• Are the principles of corporative governance as important in the healthcare sector as in other areas?
• The impact of corporative governance principles on cost reduction and increasing efficiency

Chairperson: Thomas C. Dolan, M.D.
President and Chief Executive Officer - American College of Healthcare Executives – USA
Coordinator: Josier Marques Vilar, M.D.
President - SINDHRIO - Association of Hospitals and Clinics of the Municipality of Rio de Janeiro - Brazil
Speakers: João Alceu Amoroso Lima, M.D.
President - QUALICORP - Brazil
Luiz Gastão Rosenfeld, M.D.
Vice President - DASA – Diagnostics of America - Brazil
Boi Ruiz Garcia, M.D.
President - Catalan Union of Hospitals - Spain
Parallel Session 22:
MDR-TB Management and Control in Low and Middle Income Countries

1. Challenges and Realities in M(X)DR-TB infection control, protection of healthcare workers treating M(X)DR-TB
Speaker: Paul Jensen, M.D.
Representative - CDC – Centers for Disease Control and Prevention - USA

2. Infection Control Policy
Speaker: Rose Pray, M.D.
Senior Researcher - STOP TB Department of WHO – World Health Organization – Switzerland

3. Hospital Design to accommodate Multi- and Extensively Drug-Resistant TB patients
Speaker: Sidney Parsons, M.D.
Senior Researcher – CSIR - Council for Scientific and Industrial Research – South Africa & UIA – International Union of Architects – Public Health Unit - Switzerland

4. Lessons learnt: Practice and process of implementing effective infection control measures – Administrative, Environmental, Personal Protection: a multidisciplinary approach within healthcare settings
Speaker: Monica Kramer de Noronha Andrade, M.D.
Representative – TB Academic Program - School of Medicine - UFRJ - Federal University of Rio de Janeiro

Parallel Session 8:
Mega Trends in Health & Hospital Design – Worldwide & in Brazil
Chairperson: Lauro Miquelin
Development Manager – L+M Gets Management of Spaces and Technologies in Healthcare – Brazil
Coordinator: Hans Eggen
Director of UIA – International Union of Architects WP Public Health Group - Switzerland

1. Toward 2020: Mega Trends in Health & Hospital Design
Speaker: George J. Mann
The Skaggs - Sprague Endowed Chair of Health Facilities Design - College of Architecture - Texas A&M University

2. Perspectives of Healthcare Architecture and Engineering in Brazil
Speaker: Flávio Bicalho
President - Brazilian Association for the Development of the Hospital Building

3. Rapid design and constriction for long term accommodation units for M(X) DR-TB patients in South Africa
Speaker: Geoff Abbott
M.Arch, Pr. Arch CSIR - Built Environment - Pretoria - South Africa
Special Interest Session 1:
Nutrition and Patient Safety
Coordinator: Ricardo Rosenfeld, M.D.
Representative – SBNPE - Educational Committee of the Brazilian Society of Parenteral and Enteral Nutrition

1. Nutritional risk: how to identify patients in nutritional risk and interfere earlier
Speaker: Jens Kondrup
Created the NRS - Nutritional Risk Score - Denmark

2. The importance of multidisciplinary nutritional therapy teams in the prevention of clinical problems
Jose Vicente de Noronha Spolidoro, M.D.
President - SBNPE - Brazilian Society of Parenteral and Enteral Nutrition – ASPEN – USA
Satellite Symposium - Gesaworld Brazil

Hospital Logistics
Roser Vicente, M.D.
Director General - Gesaworld

November, 11 - Wednesday
• 08:30 am –06:30 pm •
WHO Sessions – World Health Organization
• 08:30 am –10:00 am •
Plenary Session 5:
The Role of the “Educated Patient” in the Knowledge Era
• How has the knowledge era changed the patient and how does this affect healthcare practice and policy?
• Does the patient’s wider access to information interfere with the provision healthcare services?
Keynote Speaker: Ethevaldo Siqueira
Brazilian journalist, specialized in Information, Communication and Technology (CTI). He has a column in the newspaper O Estado de S.Paulo; he is a commentator for Rádio CBN and collaborates with Magazine Época. Siqueira has written several books on these sectors, he has been involved with for the past 40 years in direct contact with researchers, scientists, universities and laboratories around the world.
• 10:30 am – 12:00 (noon) •
Parallel Session 5:
Information Technology: Impact on Patients, Healthcare and Costs
• How can leading edge technology optimize results in healthcare?
• The impact of computerization on the reduction of healthcare costs
• Artificial intelligence in patient care

Chairperson: Yunkap Kwankam, PhD
Executive Director - International Society for Telemedicine and eHealth and CEO of Global eHealth Consultants – Switzerland
Coordinator: Marcos Bosi Ferraz, M.D.
Professor – UNIFESP – Federal University of São Paulo - Brazil
Speakers: Chao Lung Wen, M.D.
Coordinator - Nucleus of Telemedicine – FMUSP – School of Medicine of the University of São Paulo - Brazil
Jussara Macedo Rotzsch, M.D.
General Manager for the Integration of SUS - Unique Sistem of Health – ANS - National Supplementary Healthcare Agency - Brazil
Luis Alegre
CEO - Son Llatzer Hospital – Majorca - Spain
Byung-Chul Chang
Professor - Yonsei University Health System – South Korea
Parallel Session 12:
The Impact of Judicial Decisions on Healthcare
• The impact of judicial decisions on the cost of healthcare
• The conflict between contracts that govern complementary private healthcare insurance and the rights granted by judicial decisions
• The reorganization of the private complementary health system resulting from judicial decisions

Chairperson: Antônio César Rocha Antunes de Siqueira
Chief Judge – TJRJ – Court of Justice of Rio de Janeiro – Brazil
Speakers: José Soto Bonel, M.D.
President of the Iberian American Health Care Providers Service Organization - Spain
Angélica Luciá Carlini
Lawyer - Carlini Lawyers Associates - Brazil
Patricio Figueroa Serrano
Lawyer – Iberian American Organization of Health Services Providers and Lawyer Member – Supreme Court of Justice - Chile
Parallel Session 15:
Key Challenges in Human Resources
• The global workforce and the deal for patients – threat or opportunity?
• Using a diverse workforce to tackle healthcare inequalities in transient populations
• The changing role of the doctor in the 21st century

Chairperson: Steve Barnett
Chief Executive – NHS Confederation – United Kingdom
Coordinator: Dr. Tania Regina da Silva Furtado
Coordinator - Healthcare MBA Management Courses at the FGV – Getúlio Vargas Foundation – Sao Paulo - Brazil
Speakers:
Eduardo Santana, M.D.
Vice-President - FENAM - National Federation of Physicians - Brazil
Sergio Gelbvaks, M.D.
Director - Applied Technology - SBS – Brasilian Society of Medical Practice Simulation
Mário Roberto Dal Poz
Adjunct Professor – Social Medicine Institute – UERJ – University of the State os Rio de Janeiro and Coordinator – Department of Human Resources – WHO – World Health Organization
Parallel Session 16:
Patient Safety and Quality Improvement in Healthcare
• Indicators of healthcare quality
• Risk management

President: Guillermo Fajardo Ortiz
Representative – School of Medicine – UNAM – Autonomous National University of Mexico

Coordinator: Carlos Hiran Goes de Souza, Ph.D.
International Accreditation Manager - CHKS - Healthcare Accreditation and Quality Unit - London, UK

Speakers: Denise Schout, M.D.
Professor af the School of Medicine of the USP - University of São Paulo and author of the Project “Best Practices” of ANAHP – National Private Hospitals Association - Brazil
Lawrence Lai, M.D.
Chief Executive – Queen Mary Hospital & Hong Kong West Cluster - China
Josef Barcie
President – Centralized Services - International Hospital Corporation - USA

Parallel Session 10:
Evidence-Based Decision Making in Healthcare
• The importance of scientific evidence on decision making systems in healthcare practice and policy
• The impact of scientific evidence on cost reduction and improving the quality of care to the patient

Chairperson: Gérard Vincent
General Director - French Hospital Federation
Coordinator: José Luiz Gomes do Amaral, M.D.
President - AMB – Brazilian Medical Association
Speakers: Henrique Moraes Salvador Silva, M.D.
President - ANAHP - National Association of Private Hospitals- Brazil
Antonio Quinto Neto, M.D.
Administrative – Eyes’ Bank Hospital - Brazil
Parallel Session 3:
Management and Health Systems
• Advantages in the use of management systems in administration of healthcare units
• Is there room for improvisation?
• Advantages in professionalization of healthcare management

Chairperson: Luz María Loo de Li, M.D.
President - FEPAS – Federation of Healthcare Administrators of Peru
Coordinator: Antônio Jorge Gualter Kropf, M.D.
Technical Director AMIL – International Medical Assistance - Brazil
Speakers: Juan José Güemes Barrios, M.D.
Health Counselor – Madrid Community – Government Minister from the Region of Madrid
André Staffa Filho
President - ANSTAFI – Corporate Consultants - Brazil
João Polanczyk, M.D.
Executive Superintendent - Moinhos de Vento Hospital - Brazil
Special Interest Session 2:
Projects in Prevention and Quality of Life, Facing an Aging Population
• The impact of aging in a healthcare economy
• Worldwide experiences with healthy aging
• Are our hospitals ready for the elderly?

Chairperson: Paulo Sérgio Barbanti, M.D.
President - Intermédica Saúde - Brazil
Speakers: Iolanda Ramos
Representative of UNIDAS – National Union of Self-Management Institutions in Healthcare
Renato Peixoto Veras, MD.
Professor - UERJ - University of the State of Rio de Janeiro - Brazil
Luiz Roberto Ramos, M.D.
Head - Department of Preventive Medicine of UNIFESP - Federal University of de São Paulo – Brazil
• 12:00 noon – 01:30 pm •
Plenary Session 4:
The Impact of Future Communication Technology on Healthcare
• How will new advances in communications affect healthcare practice in the future?
• What future advancements in communications technology are essential for healthcare practice and policy?
Keynote Speaker : Yunkap Kwankam, PhD
Executive Director of the International Society for Telemedicine and eHealth and CEO of Global eHealth Consultants, a Swiss consulting firm based in Geneva.
From 2004 until August 2008 he was eHealth Coordinator at the World Health Organization Headquarters in Geneva, responsible for overall coordination of eHealth work across the organization. His work covered development of appropriate frameworks and tools to support policy and practice improvements in ICT-based knowledge management and sharing in countries; creation of, and support to, networks to assist countries in building national capacity for effective and efficient use of ICT in their health systems; and development of the evidence base and best practices in the area.
Yunkap Kwankam holds the B.S., M.S. and Ph.D. in electrical engineering. Before joining WHO in 2001, he was Professor and Director, Center for Health Technology, University of Yaounde I in Cameroon. He has also been Chairman, Technology Commission of the National Epidemiology Board of Cameroon; member, Board of Directors, SatelLife; IT consultant to the US National Library of Medicine, and consultant to the United Nations Industrial Development Organization (UNIDO) on information systems.
Special Free Theme Sessions
• 12:30 (noon) – 01:30 pm •
Satellite Symposium - Gesaworld Brazil

Green Hospitals

Roser Vicente, M.D.
Director General - Gesaworld
• 03:00 pm – 04:30 pm •
Special Interest Session 5:
Private Healthcare Regulation and its Impact on Atention to Customers
• Regulatory Takings’ Type Reflexes and their Consequences in Healthcare Sistem

Coordinator: Geraldo Rocha Mello
President - FENASAÚDE – National Federation of Supplementary Health - Brazil
Speakers: Alceu Alves da Silva
Executive Director – “Mãe de Deus” Hospital - Brazil
Alfredo Luiz de Almeida Cardoso
Director - Rules and Licence - ANS Operators – Nacional Agency of Supplementary Health - Brazil
Arlindo de Almeida
President - ABRAMGE – Brazilian Society of Group Medicine
Sérgio Augusto Werneck de Almeida
Representative - PROCON of São Jose dos Campos – Brazil
Parallel Session 23:
Financial Sustainability in the knowledge era: cost, remuneration and viability
• Do new technologies mean better services?
• How can we equalise compensation and new health sector advances' sustainability?

Chairperson: Claudio Seferin, M.D.
Superintendent Director – Mãe de Deus Hospital – Brazil
Speakers: Afonso José de Matos, M.D.
President Director - PLANISA – Planning and Organization of Healthcare Facilities – Brazil
Marshall Garcia, M.D.
President Director - Sign-Health – Brazil
Sergio Lopez Bento, M.D.
Superintendent Director - Samaritano Hospital - Brazil
Parallel Session 17
Safe and Operational Hospitals in Emergencies and Disasters
• Introduction and overview of regional and global initiatives to promote safe health facilities in disasters and emergencies.
• Building hospitals that are safe from natural hazards: technical solutions (safe construction and retrofitting) to reduce the effects of seismic, wind and torrential rain hazards; Assessment tools – the Hospital Safety Index.
• The loss of a health facility is more than a health issue. A look at the economic issues related to risk and safe hospitals.
• Case study on assessment and retrofitting of hospitals in the Kathmandu Valley, Nepal.

Chairperson: Carlos Roberto Garzon, M.D.
Representative – PAHO in Washington – Ecuador

Speakers: Tony Gibbs
Director – CEP – Consulting Engineers Partnership Ltd. – Barbados
Joaquin Toro
Hazard Risk Management Specialist – Latin American and Caribbean Human Resources Manegement (LAC HRM) Team - The World Bank
Amod Dixit
Executive Director – National Society for Earthquake Technology – Nepal
• 05:00 pm – 06:30 pm •
Special Interest Session 3:
The Experience of Medical Cooperatives in Brazilian and Worldwide Healthcare
• The cooperativism in healthcare attends about 13 million Brazilians with an important participation and commitment of doctors in this model of health, only found in Brazil
• Medical Cooperatives Experiences in Brazil and in other countries.

Coordinator: Fausto Pereira dos Santos, M.D.
President ANS – National Supplementary Healthcare Agency - Brazil
Speakers: Celso Corrêa de Barros, M.D.
President UNIMED Rio - Brazil
Eudes de Freitas Aquino, M.D.
President UNIMED – Brazil
José Carlos Guisado del Toro, M.D.
President – IHCO – International Health Co-operatives Organisation and Vice Presidente – Espriu ASISA Foundation – Spain
Parallel Session 7:
Engineering, Architecture and Modernization of Healthcare: International Experiences
• Presentation of cases showing how architecture and engineering can affect the quality of healthcare practice
• Cost reduction and logistic optimization based on structural and physical solutions
• The direct influence of new modern architectural concepts in hospitals and health units on the treatment of patients

Coordinator: Flavio Kelner
Member – ABDEH – Brazilian Association for the Development of the Hospital Building
Speaker: Lauro Miquelin
Development Manager of L+M Gets Management of Spaces and Technologies in Healthcare – Brazil
Eduardo S. Egea
Vice Executive President - HKS Architects Brazil & USA Advice Ltda. – USA
Parallel Session 13:
The Role of the Pharmaceutical Industry in Healthcare
• How can new pharmaceutical products affect the quality of healthcare services?
• The impact of new pharmaceutical products in the costs of healthcare

Chairperson: Jorge Raimundo , M.D.
President - Interfarma –Association of Pharmaceutical Research Industry - Brazil
Speakers: Dirceu Raposo de Mello, M.D.
President - ANVISA - Brazilian National Health Surveillance Agency - Brazil
Roberto Luiz D’Ávila, M.D.
1st Vice President – CFM – Federal Council of Medicine - Brazil
Gaetano Crupi
President - Abbott Laboratories - Brazil
Parallel Session 24:
Healtcare Sector Entities Interaction
• How the relationship between the representative entities of the various areas of the health sector can facilitate and enhance health services management

Chairperson: Pietro Novellino
President – ANM - National Academy of Medicine – Brazil
Coordinator: Josier Marques Vilar, M.D.
President - SINDHRIO - Association of Hospitals and Clinics of the Municipality of Rio de Janeiro - Brazil
Speakers:: Luz María Loo de Li, M.D.
President - FEPAS – Federation of Healthcare Administrators of Peru
Paulo Roberto Segatelli Câmara
President - FBAH - Brazilian Federation of Hospital Administrators - Brazil
Oscar Ressia Gonzalez, M.D.
President - Latin American Federation of Healthcare Administrators – Uruguay
Ignacio Para Rodriguez-Santana, M.D.
President – Bamberg Foundation – Spain
Special Free Theme Sessions
• 04:30 pm – 06:30 pm •
GENERAL ASSEMBLY - IHF

November , 12 - Thursday
• 08:30 am – 06:30 pm •
WHO Sessions – World Health Organization
• 08:30 am – 10:00 am •
Plenary Session:
Sustainable Development and Hospitals

• Sustainable development and hospitals: Is it possible?
• How does the sustainability concept affect the hospital?
• Does the sustainable hospital concept bring any benefits to the patients?
Keynote Lecturer: Boi Ruiz Garcia, M.D.
Graduated as a medical doctor at the University of Barcelona; has a Master Degree in Management from the School of High Administration from Barcelona. He is currently the President of the Catalonian Union of Hospitals. Dr. Ruiz Garcia has a vast experience in sanitary management. He participates in boards of directors of healthcare public and private entities of Catalonia – Spain.
• 10:30 am – 12:00 (noon) •
Parallel Session 4:
Patient Centered Healthcare (Healthcare Services Humanization)
• The importance of treating the patient, not the disease
• The impact of the holistic approach to the patient on the costs of treatment

Chairperson: Prof. Dr. Christian de Paul de Barchifontaine
Rector - University Center Sao Camilo – Brazil
Coordinator: Paulo Roberto Segatelli Câmara
President - FBAH - Brazilian Federation of Hospital Administrators - Brazil
Speakers: Osvaldo Artaza Barrios, M.D.
Executive Director - Dr. Luis Calvo MacKenna Hospital & Director Committee Member of the Chilean Society of Medical and Hospital Care Administrators
Javier Luna Orosco
Responsable for Audit and Quality Areas in Health - Ministry of Health and Sports - Bolivia
Prof. Dário Frederico Pasche
Coordinator - Ministry of Health National Program of Humanization – Brazil
Parallel Session 19:
Smoke Free Hospitals

Coordinator: Marcos Fernando de Oliveira Moraes, M.D.
Representative – ANM – National Academy of Medicine - Brazil

1. Smoke-free hospitals: advances and challenges
Speaker: Alberto José de Araújo, M.D.
Director of NETT – Center for Research and Treatment of Tobacco - Hospital of the University of UFRJ – Federal University of Rio de Janeiro – Brazil

2. Guidelines for Implementing Smoke-free Hospitals – do they also assist in planning interventions in Public Health Community units?
Speaker: Veronica Shoj, M.D.
Regional Advisor – Inter American Foundation - Argentina

3. Do we need other tobacco control measures in support to smoke-free hospitals(e.g. smoking cessation programs)?
Speaker: Cristina Cantarino, M.D.
Representative - INCA – National Institute of Cancer – Brazil

4. Are there different approaches to hospitals with different specialities and settings (e.g. psichiatric hospitals)?
Speaker: Maristela Menezes, M.D.
Coordinator of Tobacco Control and Other Cancer Risk Factors – Health Department - Municipality of Recife – Brazil

Parallel Session 20:
Opportunities for Developing the Private Sector
• How to create opportunities through innovation?
• Integration of the information in all the cycle of care providing as waste reducer
• People qualification through professional formation

Chairperson: Waleska Santos, M.D.
President - Hospitalar Fair and Forum - Brazil
Speakers: Luiz Antônio Funcia
Director - IFC - International Finance Corporation - Brazil
André C. Medici
Economist - World Bank – Brazil
Ana Maria Escoval, M.D.
Professor at the National School of Public Health – Portugal
Ioan Cleaton Jones
Senior Specialist in Health of IFC – International Finance Corporation - USA
Special Interest Session 4:
Interaction of Clinic Laboratories with the Remaining Health Services
• The clinical laboratory as an important service to support diagnosis and therapy of patients in hospital

Chairperson: Tercio Egon Paulo Kasten
President - FEOHESC - Federation of Hospitals and Establishments of Healthcare Services of the State of Santa Catarina - Brazil
Coordinator: Ulisses Tuma, M.D.
President - SBAC - Brazilian Society of Clinical Analysis - Brazil
Speakers: Bernard Gouget
Director - French Federation of Hospitals
Wilson Shcolnik
President - Ex-Presidents Conceal of SBPC – Brazilian Society of Clinical Pathology/Laboratorial Medicine
Parallel Session 7:
Engineering, Architecture and Modernization of Healthcare: International Experiences
• Presentation of cases showing how architecture and engineering can affect the quality of healthcare practice.
• Cost reduction and logistic optimization based on structural and physical solutions.
• The direct influence of new modern architectural concepts in hospitals and health units on the treatment of patients.

President: Bartolome Arce, M.D.
President – Surgical Clinical Hospital HNOS - Cuba

Coordinator: Flavio Kelner
Member – ABDEH – Brazilian Association for the Development of the Hospital Building

Speaker: Lauro Miquelin
Development Manager - L+M Gets Management of Spaces and Technologies in Healthcare – Brazil
Eduardo S. Egea, M.D.
Vice Executive President - HKS Architects Brazil & USA Advice Ltda. – USA
Salim Lamha Neto, M.D.
Member – Brazilian Association to Hospital Facility Development

Parallel Session 18:
Hospital Preparedness For Crisis and Epidemies Situations
• How to prepare hospitals and healthcare services to crisis and epidemic situations?

Chairperson: Paulo Gadelha, M.D.
President - FIOCRUZ – Oswaldo Cruz Foundation – Brazil
Coordinator: Jose Carvalho de Noronha, M.D.
International Institutionals Relationships - CBA - Brazilian Consortium for Accreditation
Speakers: Carlos Garzon, M.D.
PAHO Representative in Washington – Ecuador
Gerson Oliveira Penna, M.D.
Surveillance Secretariat in Healthcare of the Ministry of Health - Brazil
Juan Carlos Linares, M.D.
Director – CAES - Argentinian Council of Health Companies
Parallel Session 14:
The Role of the Medical Industry in Healthcare
• How can new medical products affect the quality of healthcare services?
• The impact of new medical products in the cost of healthcare

Chairperson: Franco Giuseppe Pallamolla
President - ABIMO – Brazilian Association of the Medical-Dental Industry - Brazil
Coordinator: Ruy Salvari Baumer
Coordinator - COMSAUDE - Committee of the Productive Chain of Healthcare of FIESP – Federation of the Industries of the State of Sao Paulo – Brazil
Speakers: Enrique Baquero Navarro, M.D.
President - American College of Healthcare Executives – Puerto Rico
Eduardo de Oliveira, M.D.
President - FBH – Brazilian Hospitals Federation
Antonio Luiz Paranhos Ribeiro Leite de Brito, M.D.
Presidente – CMB - Holy houses of Mercy, Hospitals and Charity Entities Confederation
Parallel Session 6:
Public-Private Partnerships: International Experiences

Chairperson: Oscar Ressia Gonzalez, M.D.
President - Latin American Federation of Healthcare Administrators – Uruguay
Coordinator: Sérgio Luiz Côrtes da Silveira, M.D.
Secretary - Health and Civil Defense of the State of Rio de Janeiro - Brazil
Speakers: Santiago Venegas Diaz, M.D.
General Manager - Clinical Hospital of the University of Chile
Luiz Roberto Barradas Barata, M.D.
Secretary - Health of the State of São Paulo – Brazil
Jorge Simões, M.D.
Professor - Aveiro University – Portugal
George Weber, M.D.
President and Chief Executive – Royal Ottawa Heath Care Group - USA
Special Interest Session 6:
Improving Infant and Child Food Safety in Healthcare Facilities

Coordinator: Sheila Anazonwu
Programme Development and Knowledge Manager – IHF – International Hospital Federation – France

Moderator: Jean-Claude Javet, M.D.
Executive Director – IFM – Infant Food Manifacturers – International Association of Infant Food Manifacturers

Speakers: Luz María Loo de Li, M.D.
President – FEPAS – Health Administrators Association of Peru
Dr. Hermansyur Karlowisastro, M.D.
Past President – Indonésia Hospital Association
Dra. Caroline Lecko
Nutrition Lead – National Reporting and Learning Service – NATIONAL PATIENT SAFETY

• 12h30 • Congress Closing Ceremony
• 02h30 pm • 06:30 pm •
NEW GOVERNING COUNCIL MEETING – IHF

TECHNICAL VISITS TO HOSPITALS
Thursday, November 12th.
Rio de Janeiro

Friday, November 13th.
Sao Paulo




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